Xiaomi Corporation is a Chinese electronics brand, which was founded in April 2010 and headquartered in Beijing and has now achieved a global reputation. Xiaomi makes and invests in smartphones, mobile laptops, smartwatches, and many other products. Moreover, Xiaomi is also the fourth company after Apple, Samsung, and Huawei to have self-developed mobile phone chip capabilities. check here what does MI mean and what does MI stand for.
Xiaomi had their initial release of smartphone in August 2011 and after that, it has rapidly gained market share in China and has become the country’s largest smartphone company by the year 2014.
At the beginning of second quarter of 2018, Xiaomi was the world’s fourth-largest smartphone brand. Manufacturers outside of Xiaomi’s home markets, like China, Taiwan, Hong Kong, Singapore, Malaysia, and India, know that the 4-year-old company often reflects the company’s fantastic performance over the year. Xiaomi’s smartphone designs are known for inspiring their designs from the iPhone.
Though the company has spoken about being inspired by iPhone design, it strikes a competition with the build quality and design of the iPhones at a much lesser price point. Xiaomi has added most of its flair into their devices. The Mi Pad and the recent Xiaomi Mi 4 phone are two instances for the same.
Xiaomi is making an impact and doing something right, and despite arguably riding on Apple’s design coattails, the company’s more user-friendly mobiles.
The budget devices, Redmi phone, and Redmi Note phablet are the key drivers behind the company’s growth. – Xiaomi promises to become an even more, serving to its customers. Moreover, when Xiaomi begins its calculated business expansion into brazil and probably other Western markets too.
We’ll be looking at a lot of the company in the next few years. Hereabouts are the Three main reasons why Xiaomi will be a force to be reckoned with:
It is hard not to accept that Xiaomi has a vast range of products to offer from, apart from the company’s high-end flagship devices such as the Mi3 or Mi4, its budget line is impressive for its value deals and offers. Take the Redmi Note, for instance. It is a 5.5-inch phablet with a fantastic octa-core processor, which provides performance, which punches much higher its price range. Furthermore, Xiaomi also has other accessory products such as routers and a UHD TV regularly sold out in China.
The second and one of the most significant points is the affordability of the Xiaomi devices. The Redmi Note, for instance, retails at the cost of around $154. Of course, it varies with the country also This price is way below what you’d expect to pay for its smartphone caliber. All prices are off-contract
The company has flagship products that are also priced as midrange devices, but they have smart features that are direct competition with high-end devices. Then there is the example of MI television, UHD TV sold in China that costs just $640, a far cry from what Samsung and LG typically sell theirs for.
Of course, you may be wondering how Xiaomi can slash prices and still make a profit, but the company’s business model is to have a device sale as close to the cost price as possible and turn a profit with it over time when manufacturing costs drop.
At the core of Xiaomi’s products, there is the amazing MIUI (“my UI”). It is a ROM skin based on the Android operating system by which the brand’s smartphones and tablets also operate. Furthermore, the MIUI has a number of features that you cannot find on Android or iOS, like navigation gestures and many alluring themes to jazz up your phone.
MIUI allows Xiaomi to offer a unique experience compared with other smartphones, and the best part of the Android ROM is that you can download and use it on other Android phones as well.