Introduction
What’s new in the real estate market? The real estate industry is one of the globally conceded sectors. As per the India Brand Equity report, by 2040, the real estate business will be elevated to 65000 crores from 12,000 crores in 2019. The real estate sector will outstretch a market size of 1 trillion dollars by 2030 and will contribute a total of 15% of GDP by 2025. But do you know the success secret of top commercial global real-estate companies like CB Richard Ellis, Cushman & Wakefield, and Knight Frank/Grubb and Ellis? All hail to their commercial real estate marketing strategies.
Today real estate digital marketing is expanding like never before. Regardless of the pros or cons in the real estate business, both need to utilize digital marketing to expand their horizon of opportunities in order to stand out in the market. In this digitalization age, traditional commercial real estate marketing is not enough to gratify the target audience’s needs. Innovative digital commercial real estate advertising ideas is a need of an hour. Various latest trends exhibit an imperative sine qua non for every real estate company to have their digital footprints to leverage their reach.
Real Estate Digital Marketing will Change the Real Estate Market 2020
A significant change has been witnessed in commercial real estate marketing strategies after the wave of digitization.
Digital marketing can help the real estate business in the following ways–
- Boost Exposure – According to the study by the National Association of Realtors manifested that 92% of the potential buyers surf online for their real estate hunting quest. Digital marketing helps brands stand out and attract more customers.
- Augmented Reality- Virtual tours have become deemed necessary to convince prospects. By adding augmented reality to the digital marketing backpack, realtors can clinch some quick conversions and offer quick virtual tours to their clients.
- High ROI- An amalgamation of digital marketing in real estate can ensure more choices, window opportunities, and a more clientele base. Since in digital platforms, you can measure each rupee spent on marketing campaigns and can formulate various commercial real estate marketing ideas in tune with.
Some Top-Notch Commercial Real Estate Marketing Strategies
To do commercial real estate marketing effectively, you need to have commercial real estate marketing ideas to work genuinely.
Here is a list of ultimate marketing strategies for your real estate business-
- Know the Target Audience- Do you know your target audience? How do you reach your target audience? To market the commercial property, one has to clearly define their target audience and objectives that need to be attained. Real estate digital marketing offers customized and personalized targeting. The research in your target audience will help you devise a strong marketing strategy.
- Art of Digital Storytelling- Long paragraphs bore people; try the fun and interesting way of storytelling with digital platforms. With the advancement in commercial real estate marketing ideas, storytelling is new in town and very popular.
- Social media Advertising – Leveraging the commercial real estate business on social media platforms like Facebook, Instagram, and especially LinkedIn can help in the long run. A perfectly designed social media ad campaign can do wonders to generate leads, facilitate conversations, and spark conversions.
- Craft SEO optimized website – Develop an SEO plan for your commercial real estate business as early as possible as visibility on Google search can affect the business’s performance. More visibility means more traffic. SEO optimization helps improve ranking and enhance user experience as Google will only adore you when everyone else loves you first.
- Learn Remarketing- Remarketing is the most sought-after marketing tactic for the commercial real estate business. It is a novel way of targeting consumers who have already visited the website. It will help in increasing sales conversion and improve brand recognition. You try this method with emailers, SMS, or even calls.
- Play with Google Ads- One of the best commercial real estate advertising ideas is running Google Ads as the ROI and conversions rate is pretty high. There are 500+ million searches on Google per day that mean may be right now, your prospects are searching for keywords related to the commercial estate business. Time to grab them!
- Analyze your success- All the marketing tactics mentioned above will go in vain if the performance is not measured. As an infamous axiom- To gauge the process, measure the progress. Devote enough time to analytics. It will help make data-driven decisions and carve out better commercial real estate marketing ways to reach your target audience.
Knock the Digital Door
If you are in the real estate business and haven’t explored digital marketing’s infinite potential, you are losing a lot more than you expected. Fabricating a successful real estate business takes time, and digital marketing acts as a lubricant to ignite the new fury. So in order to give a digital growth marketing edge to your company, your all-in-one destination is Amura, a digital marketing agency that offers the best customized digital growth marketing services to their clients and is the best in the field of real estate digital marketing that fortifies guaranteed results.
