Following the ban of India’s leading digital payment platform Paytm, a notice has been sent by Google to Zomato and Swiggy. A notice has been sent by Google to food aggregator platforms Swiggy and Zomato for running cashback based scheme during IPL game. Both food aggregators have decided to stop the schemes of the Virtual Gaming League, which was offering cashback during IPL. Zomato was running the Zomato Premier League on its platform. The same Swiggy was being offered by Match Day Mania during IPL 13.
Zomato and Swiggy discontinue cashback scheme
A Zomato spokesperson admitted that the company received a notice from Google. But the company says Google’s notice is unfair. But we are a small company. We are following Google’s guidelines. Our business strategy is already tied up with Google’s guidelines. On behalf of Zomato, it was said that she is removing Zomato Premier League. But in its place, the company will offer another great program by the end of this week. Match Day Mania has been stopped permanently from its platform by Swiggy and the company is discussing the matter with Google to arrive at a conclusion.
Google banned Paytm a month ago
Explain that earlier this month, Paytm First Games along with Paytm were removed from Google Play Store by Google. Google had said that Paytm violated the company’s policy. It also accused Paytm of increasing activities like betting and gambling. However, a day after the app was banned, Paytm founder Vijay Shekhar said in an interview that Google’s allegations were baseless. The app returned to the Google Play Store a day later. Actually Paytm launched the IPL Game, in which the winner is offered a sticker and cashback win. This was considered betting on behalf of Google.