YouTube’s ‘Premium Lite’ subscription offers less ad-free viewing
Google is running a more affordable premium subscription level for YouTube that offers ad-free viewing without other features like offline download or background playback of YouTube premium. The new “Premium Lite” plan was seen by a user on Reset Ira, and YouTube later confirmed the test offer in a statement to The Verge. This Premium Lite Feature is now currently being tested in countries like Denmark, Finland, Belgium, Luxembourg, Sweden, Norway and The Netherlands.
Prices of YouTube Premium Lite
“At Nordix and Benelux (excluding Iceland), we’re testing a new offer to give users more choice: Premium Lite costs 6. 99.699 / month (or local equivalent per month) and includes ad-free videos on YouTube,” a YouTube spokesperson said. Said in a statement. By comparison, YouTube’s existing premium plan is about a month in Europe. Costs 11.99.
YouTube has declared that this Premium Lite feature is being available in iOS, Smart TV, Android and Games Consoles as well as it is also available in YouTube Kids too. However, it does not include any ad-free listening music features, and does not include other premium features such as background playback (when you want to switch to another app while listening to audio from a YouTube video), or offline download.
Benefits of YouTube Premium Lite Feature
Speaking of people who hate the amount of ads on YouTube, but aren’t too interested in other premium features like offline downloads, Premium Lite seems like a tempting proposition. But this Premium Lite feature costs 1% of normal YouTube Premium Subscriptions but gives us 1/4th of its benefits. YouTube says the current subscription is in an experimental phase, and it is considering launching more plans based on viewer feedback.
