After the implementation of the new privacy control, it will be mandatory for any app to seek permission from the user to track the phone. There is also a verbal war between Apple and Facebook regarding the new privacy control.
San Francisco, agencies, Apple is preparing to make iPhone tracking more difficult. The company can bring new privacy control in this direction by March-April. There was a plan to bring this privacy control only last year, but the company postponed it after all-round pressure. Actually many digital services giving apps including Facebook track the user for advertisement. After the implementation of the new privacy control, it will be mandatory for any app to seek permission from the user to track the phone. There is also a verbal war between Apple and Facebook regarding the new privacy control. Last month, Facebook criticized the move by advertising in several newspapers, including the New York Times, Wall Street Journal.
The clash between Apple and Facebook
After the discussion of privacy control resumed, Facebook CEO Mark Zuckerberg called Apple the biggest competitor. He said, ‘Apple is claiming that it is helping people with the new policy. It’s not like this. This is clearly an attempt to reduce the chances for other competitors. Google, relying on user data for advertising, has not openly supported Facebook’s front against Apple. However, in its blog a day ago, the company said that the new control of Apple could have an adverse effect on its advertising revenue. Some of its apps running on iPhone will be affected by this.
iMessage is the most used messaging service
Zuckerberg said, “The images are his own. It is installed on every iPhone and is given preference. This is why iMessage is the most used messaging service in the US. Facebook COO Sheryl Sandberg also hit out at Apple’s move, saying, “We are looking for a way to address the concerns of small businesses affected by Apple’s new feature.”
