Importance of Printing Brand’s Logo on Custom Rigid Boxes Wholesale
Every packaged product is branded with a company’s or brand’s logo. Apart from the colors, packaging design, and patterns, its logo is a vital part of custom rigid boxes. The brands often place their logos at the top of their custom rigid box packaging, typically above a central image. This is done for increased emphasis and more visibility.
Although there is no hard and fast or absolute rule about the positioning of the company’s logo on custom rigid boxes, printing the company’s logo on the packaging boxes is a perfect strategy to create a product’s impression and gain instant consumers’ attention. A significant chunk of packaging costs’ is spent on the custom rigid box packaging design. The design communicates the corporate and brand identity to the consumers. On average, consumers take a few seconds to evaluate a package on a shelf. The consumers decide whether they want to purchase a product as soon as they note its packaging.
High-end brands and companies spend considerable resources on perceptual cues in the packaging design that can evoke instant gestalt response in consumers. With so many product categories and parallel options to choose from, efficient and effective brand communication has become one of the most essential strategic considerations within the visually cluttered and hyper-competitive marketplace. The most commonly cited challenge for rigid box manufacturers USA and the brands who aim to communicate their brand’s personality while maintaining appeal is how to best design the product packaging.
Custom Rigid Box Packaging and Brand Power
One of the strongest packaging cues is the brand’s power. Brand power is defined as the command a specific brand has over a product category. Powerful brands must have the resiliency to endure crises and competitive attacks, which can be achieved through well-designed custom rigid boxes wholesale. Consumers perceive powerful brands to have a privileged position with respect to other brands in a consideration set. Thus, powerful and high-end brands typically have superior market share and benefit from top-of-mind awareness.
The visibility of your brand’s logo is significantly important. The Packaging Republic’s team suggests that the use of logo location can be used to reinforce your brand’s standing and can leverage consumers’ existing knowledge to inform brand preference. Successful and high-end brands can benefit by getting their logo printed high on their packaging. In contrast, less powerful brands can benefit from placing their logos lower on the custom rigid boxes wholesale. In a nutshell, if you are a well-reputed brand, then it is important for you to print your logo in a visible position because the brand’s name combined with a well-designed packaging box instantly grabs consumers’ attention and sells your product.
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Company Logo and Minimalist Packaging
Since printing the logo on the boxes is important, at times, many high-end brands or even startups practice minimalist packaging by sampling printing their logo on a solid color, plain packaging box. This idea has also been liked by the consumers since minimalist packaging is also a way to control and mitigate the increasingly devastating carbon footprint. Also, it will not be wrong to say that printing your company’s or brand’s logo on the customized packaging boxes (whether they are plain or fully designed) is one of the successful ways to capitalize on the market standing strategically.
By printing the logo of your company on the packaging you are proving the authenticity of your company to the customers. Furthermore, it is necessary to add the brand’s name and logo to your product packaging boxes to ensure quality. On the contrary, if you didn’t add your logo to the packaging, you will not be able to gain your customer’s trust.
Additionally, you should add all the does and don’ts all the customers should follow while using the product. Moreover, guide the customers about how to handle or place the product they are using, etc.
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Social Profile Links on Packaging:
As you know that packaging is one of the most important factors in the process of selling a product. Therefore, it should be convincing enough to gain the trust of customers. Social profile links on your packaging will make customers trust you more. For example, add an icon of Facebook with the username of your account, on the packaging box of your product. This will not only raise the customer’s belief, but it also increases your followers and traffic on your social accounts.
In addition to the above, If you have any website and you want a raise in your traffic then this trick will help you a lot in this. You just have to add a link to your site. Along with that, you can also recommend your other products e.g. you can recommend your conditioner on the packaging of your shampoo. That is the reason you should have to consider all the possibilities before making a decision about your packaging.
