In the last 2 decades, zero to 80% of businesses in Dubai have shifted to the online approach of marketing. Every single second million people are active on the internet. This became the major cause of the shift from conventional to digital marketing. It has revolutionized business trends, strategies, and campaigns especially. The world is stuffed with software houses, anyone can start online advertisements easily. And small businesses are looking for a proven digital marketing company in Dubai. Such small houses can market your product in any corner of the world and all this happens only because of digitalization.
It is cost-effective:
Digital marketing is very much cost-effective as compared to conventional marketing. It requires less time, little effort, and a free account on Google ads. In just a few minutes one can start online digital marketing campaigns.
Its tracking is much easier:
One dashboard and clear graphical representation help everyone to make the right decisions. So, tracking the conversion, ROI, and calculation of an effective campaign is very easy. All the blog platforms, Google Ads, Bing Ads, Twitter, Facebook ads, and other platforms, express real-time tracking of all the campaigns. So, this is effective and up to the mark, tracking is only possible in digital marketing.
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Choice of target audience:
Setting a target audience in a few clicks was never easy in the past. But Google ads and Facebook ads allow us to select the target audience that you need. You can set the interest, gender, age, and country for targeting the right person online. After targeting specific people or a group of people, there are a lot more chances of sales and conversions. On the other hand, conventional marketing has not such specificity in the section of the target audience. Add to this, big giants allow us to create our target audience based on current visitors and remarketing. So, you can further specify the target audience by using remarketing techniques.
Local SEO versus International SEO:
Targeting a specific region falls under the umbrella of local SEO and it helps your customers to find you from the nearest spots and locations. They get directions, check your destinations, and ask questions from you. They review you, suggest edits and pictures about your business and find quick services even on their mobiles. On the other hand, international SEO is like a global village. You can target any country, a whole country, and even the whole world. Remember, strategies for both SEO are different and marketers do local listings, local citations, and use of NAPU for business.
Measurable and reliable:
Digital marketing has proved to be more reliable and measurable. There are a few attributes that are hidden and overlooked by the marketer in conventional marketing. But online marketing has measured such attributes and specified values to them. Based on such values, it becomes measurable. For instance, measuring competition was never easier but ahref.com Provides keyword difficulty in terms of numbers. Again, this is the signal that in digital marketing every attribute and factor is measurable.
Ease of getting service:
If small businesses are confused, they can get services. Digital marketing services in Dubai are easily available. Skyscraper buildings have a sufficient ratio of software houses and digital marketing agencies. Add to this, up work, Fiver and other platforms are also offering online affordable services for the marketing of your website. Such platforms have a large number of sellers and buyers waiting for quality services. So, in 2020, getting digital marketing services in Dubai is just a few clicks away from you.
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Open new doors for the small business:
This time in digital marketing, there are equal opportunities for the small as well as large size organization to market themselves. By spending a few dollars, both can create campaigns and start selling online. Next to this, it has appended a revolution in the e-commerce business and millions of stores are selling online. Amazon is one of the best examples, it branches across the world and specifically in Dubai has enhanced the concept of globalization.
Other benefits:
Digital marketing is not only made for e-commerce or product selling. There are many other benefits of digital marketing that are hidden from others. Such benefits include awareness campaigns, political campaigns, and precautionary campaigns. In COVID-19, social media as well as Google campaigns spread knowledge about the COVID-19. Most of the governments make their official channel and spread the knowledge, news, and other precautions about the COVID-19.
A list of digital marketing benefits are limitless and no one can ignore it. The journey of reaching digital marketing in your pockets in the form of mobile has proved its effectiveness and influence. Because of the digital marketing revolution, conventional marketing is facing a huge threat and challenge for its survival. TV channel traffic is shifting to YouTube and kids are moving towards YouTube kids. It is expected digital marketing will overcome the influence of TV commercials by 2030.
