[Reasons] Why Instagram is the Best Social Media Platform for Business Marketing
Why Instagram is the Best Social Media: Instagram boasts of being one largest social media platforms globally. There is a good reason behind the extreme popularity of Instagram and why Instagram is the best social media.
In comparison with Snapchat and Twitter, using the interface of Instagram is relatively easy. Open Instagram and it will take you to your News Feed. Here, depending upon your settings, you can see recently uploaded posts or content you wish to see according to Instagram. Instagram allocates the space above News Feed to Stories exclusively. Play your favorite story with a single touch. Besides, there is an option to share your own story or post as well. Plus, you can navigate easily between diverse tabs taking you to your Profile of yours, Explore, and Notification Center.
Instagram has more engaging content than any other platform. Instagram only focuses on a high-quality visual experience, which has turned out to be the most effective way to get in touch with your admirers. With millions of active users every day, it has become the best platform to engage audiences. This soaring rate of engagement enables Instagram to hold a top position in the preference list of influencers as well as ordinary users. A comparison study held by Sprout Social in 2019 shows- an engagement rate of 1.60% median per Instagram post, in comparison with that of 0.09% per post on Facebook. In the opinion of HubSpot, the engagement rate of Instagram is 23% more than Facebook although the latter has got more users.
Social media filters are popular in improving the quality of your image. Instagram is proud of some exciting filters. Instagram featuring a clump of filters is almost complete in this respect as even apps such as Twitter, Pinterest and Facebook do not include all these filters. From image magnifying effects to stories, posts, and animation, Instagram has a vast array of filters updated regularly, to select from.
Instagram hashtags influence more. Hashtags are vital for growing your account and expanding your reach. Contrary to other applications, Instagram lets you add hashtags to your public stories. Thus people can view your story when they search for a specific hashtag or location. This feature helps you a lot to get noticed. But remember that it is important to keep the hashtags pertinent to your post otherwise you may lose reliability. Hope by now you can understand why Instagram is considered the best social media.
You are allowed to do cross-posting on another platform, from Instagram. You can share your Instagram posts on Tumblr and Twitter. You can also connect and upload your Instagram images on Facebook. This is because Meta owns Instagram and has synchronization with Facebook.
Instagram shows more attractive but less intrusive advertisements. Contrary to other applications, on Instagram, ads don’t disturb you when you see others’ stories. Instead, you will see Instagram ads once you finish watching a certain profile’s all stories. This disturbance-free experience entertains and engages you thus increasing Instagram’s engagement rate.
Instagram regularly adds new features to engage your followers. The Explore feature helps you find different kinds of posts. You can add varied features with a story like polls, questions, a clock, music, and location. Instagram does not show you ads when you watch long videos in reels and on Instagram TV. Newer updates having better options for privacy help you in restricting and blocking contacts. Two Instagram members can use the Collaboration feature to mutually share a post with their particular viewers. It’s a great brand collaboration feature for influencers giving the answer to why Instagram is the best social media.
Why Instagram is Good for Marketing
The primary advantage of Instagram above other platforms of social media is its visual nature of it. If the end result of your service is visibly noticeable or if your business benefits from your product design then showcasing that content on Instagram is the most excellent idea that you should execute. Find out here why Instagram is good for marketing.
The pivot of Instagram is storytelling which is ingrained in human nature. From the perspective of business, telling a story in an interesting way can connect you emotionally with your own audience- your potential customers for future and ambassadors.
Visual contents are absolutely necessary for your marketing strategy. Since Instagram is great for engaging your fans, using Instagram for testing what visually resonates in the mind of your audience would help you to build up your branding. Photos are the most engaging web content and visual posts produce engagement 650% higher than posts containing only texts (as of February 2021).
Through marketing on Instagram, you will be able to reach many people. With 1 billion monthly users, Instagram has huge prospective audiences to offer to businesses. In this context, hashtags are best while you post on Instagram to bring your content before the right viewers.
Instagram gives you the right opportunity to engage with your community. Instagram has a higher rate of brand engagement than other social media channels. This proves that the Instagram audience is more inclined to branded content compared to the audience of other platforms.
Instagram is a rich lode of useful insights and feedback. Do you know what people opine about your brand? They comment, recommend videos, and publish photos of products bought from you. Do not ignore such feedback. It helps in identifying brand advocates and understanding the way customers see your brand.
Instagram is a fantastic platform for watching your competitors. Even if you don’t use Instagram for marketing but most probably your competitors do so. So to know about their activities and how they interact with their fans, use Instagram. In this way, you can learn your industry’s some of best practices and define the creative strategy of your own. Hopefully, you have got the answer to why Instagram is good for marketing.
How Instagram Algorithm Works 2022
The Instagram algorithm is evolving constantly with an aim to deliver relevant interesting content to users of the app. This is how Instagram algorithm works in 2022.
For providing a more customized experience with less number of algorithmically suggested content, “Favourite” and “Following” views of the Home feed have been introduced.
Original content has been prioritized. This means that the algorithm will favour content that is not yet shared by somebody else on Instagram.
There will be an increased number of the suggested content in the default Home feed view of Instagram favoring Instagram Reels particularly.
There will be an improved categorization of content. The algorithms of Instagram are now far better at identifying the subject matter of a video or image on the basis of content and keywords. Now hashtags are not much important in categorizing content but still have value for searching directly.
Contents containing visible watermarks from other applications have been de-prioritized.
How Instagram Makes Money
In 2012, Facebook (Meta now) purchased Instagram for around $ 1 billion. By 2018, Instagram’s value reached an anticipated $ 100 billion. The key to how Instagram like Facebook, makes money is- advertising. Coming to its strength, Instagram has some things going in its favor that are valuable to advertisers in terms of their weight of them in gold. Instagram draws the youth. Nearly 85% of teenagers use IG and according to 31%, it is their favorite application. Instagram users click links. More or less 130 million users tap a single commercial link to know more about a product. Its users wish to see advertisements actually. Around 90% of shopping enthusiasts are followers of a business and 50% take more interest in the brand after seeing an ad for the service or product.
In 2019, Facebook got over 98% of its revenue from advertising. Of the $69.7 billion advertisement fees Facebook collected in 2019, a huge portion came from Instagram directly. Moreover, advertisement impressions for IG grew in the second quarter of 2018 by 209% year-on-year against a negative Facebook growth of 17%.
Furthermore, using its growing mobile users too is how Instagram makes money. In June 2018 Instagram had over 1 billion mobile users whereas the presence of Facebook on mobile was then very low. After being bought by Facebook, Instagram’s main motto was sharing images. Then there was the addition of video capabilities within a year.
Instagram advertising is becoming sophisticated increasingly. One of its features allows advertisers to display slideshows as well as link websites outside Insta. Instagram’s carousel ads facilitate multi-page print campaigns on mobile. This brand advertising type has far avoided some strongest web competitors of Facebook allowing Instagram to win a major portion of the market. Being a visual application primarily, Instagram naturally facilitates branded advertising and is a well-positioned dominant advertising platform in this 21st century.
How Instagram Pays You
Whether you are a content creator or a brand, you can make big bucks on Instagram. Learn how Instagram pays you.
Partnering with the brands you favor- By creating branded content fitting your style, you get empowered for earning your way and growing your following.
Let fans go on a shopping spree- Take the help of your community for growing your business through promoting commodities from your shop of yours.
Earning with badges- People can purchase badges for support of your real-time live video while connecting with your ardent followers as well.
Earn recurring subscriptions every month by building community- Get recurring income on a monthly basis by means of offering exclusive experiences and content to your most engaged audience of yours.
Earn bonus money for your content- Reach new milestones and get rewarded for creating a content your community loves.
When Instagram Starts Paying You
As to when Instagram starts paying you, you need a following of at least 5000 followers as well as a high rate of engagement. People with such reach are able to earn as much as 6 figures for each post. All that you need to do is, post images related to your interests that also reflect your personality. This would help you build an attractive personal brand.
A great way of promoting an offer on Instagram and to be sure you get your due affiliate income is, through the use of promo codes. These trackable codes can be easily added to your story or post.
Integrating your own e-commerce store with your Insta profile of yours is now easy with Instagram Shop. This is the only means of directly promoting your products to your Instagram followers through your profile’s Shop tab, Explore tab, stories, and posts.
Instagram gives you the facility of direct monetization of your content, mainly through IGTV advertisements, Live Badges, and third-party sites like Patreon and Only Fans.
There is yet another option when Instagram starts paying you. If you have a massive fan following on Instagram then making money as a coach or consultant is highly profitable. Teaching your audience the way of doing something- food blogging, travel blogging, marketing consultation, learning any foreign language, wood working , practicing yoga- can lead to the creation of a premium information product that you may sell for more than $100.
Instagram is a very effective social media platform to generate sales and traffic. Many canny entrepreneurs have leveraged their following on Instagram for making money through a different business not tied to Insta directly. So you can indirectly make money through making advertisements for your brand.
As an answer to the question does Instagram show who viewed your story, it can be said that Instagram allows a user to see accurately who viewed his or her story. First, open your story of yours. On the left-hand corner at the bottom, you will see a number of persons who viewed each video or photo in your story of yours. To see the usernames of all these persons, click their profile pictures at the bottom left.
Therefore, it is not surprising why Instagram is the best social media. It is growing consistently with steady new features. It is useful equally for brands, influencers and ordinary users who are keen on embracing the social media.